The power of tactical advertising and marketing in tech start-ups can not be overstated. Take, for example, the amazing journey of Slack, a renowned work environment interaction unicorn that reshaped its marketing story to break into the venture software market.Throughout its very early days, Slack faced significant obstacles in developing its grip… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with … Read More

In today's hectic service world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to accomplish these goals is by aligning marketing efforts with the purchasers journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B online marketers can serve th… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, as well as other realities concerning modern B2B marketing. We talk about just how the buying journey is now entirely fragmented and the way that area structure can help marketing professionals take back control of the exploratio… Read More